EL GALIPOTE
New Caribbean rum product line
label design and branding
Project
El Galipote is a mysterious creature from Caribbean folklore—able to transform into human form and gifted with supernatural powers. This legend inspired a new rum brand created by Vilniaus Degtinė.
Approach
For the packaging design, indigenous Caribbean animals were reimagined with human traits, turning each label into a character and a story. Illustration, typography, and detail-rich production brought the brand to life, alongside a logo and broader identity system.
EL GALIPOTE
New Caribbean rum product line
label design and branding
Project
El Galipote is a mysterious creature from Caribbean folklore—able to transform into human form and gifted with supernatural powers. This legend inspired a new rum brand created by Vilniaus Degtinė.
Approach
For the packaging design, indigenous Caribbean animals were reimagined with human traits, turning each label into a character and a story. Illustration, typography, and detail-rich production brought the brand to life, alongside a logo and broader identity system.
EL GALIPOTE
New Caribbean rum product line
label design and branding
Project
El Galipote is a mysterious creature from Caribbean folklore—able to transform into human form and gifted with supernatural powers. This legend inspired a new rum brand created by Vilniaus Degtinė.
Approach
For the packaging design, indigenous Caribbean animals were reimagined with human traits, turning each label into a character and a story. Illustration, typography, and detail-rich production brought the brand to life, alongside a logo and broader identity system.
Year
2021
Type
Not Perfect | Y&R Vilnius project.
Client
Vilniaus Degtinė
Role
Art Direction,
Design
Print supervision
Year: 2021
Type: Not Perfect | Y&R Vilnius project.
Client: Vilniaus Degtinė
Role: Art Direction, Design, Print supervision
Awaards:
ADC*E Gold in Design - illustration
ADC*E Bronze in Design - packaging
ADC*LT Gold in Illustration
ADC*LT Bronze in Packaging
Baltic Best Bronze in Package design
Golden Drum Finalist in One–channel drum: design
NAPA Silver in High alcohol beverages
*Won with not perfect dream team in various categories
Full credits:
Copywriter/Creative Director: Rokas Eltermanas/Marius Lukošius | Head of art/Art direction: Viktorija Rumiancevaitė | Designer/Art director: Lukas Misevičius | Technical designer: Evaldas Vilutis | illustration : Ibrahim Rayintakath | Account Director: Algirdas Tamoševičius | Photography: Saulius Serapinas | Postproduction | Rimas Šablinskas
Full credits:
Copywriter/Creative Director: Rokas Eltermanas/Marius Lukošius | Head of art: Viktorija Rumiancevaitė | Art Director/Designer: Lukas Misevičius | Technical designer: Evaldas Vilutis | illustration : Ibrahim Rayintakath | Account Director: Algirdas Tamoševičius | Photography: Saulius Serapinas | Postproduction | Rimas Šablinskas
We explored countless sketches to capture the right posture for each animal—balancing realism with human traits that carry the story.
We explored countless sketches to capture the right posture for each animal—balancing realism with human traits that carry the story.
Custom typography and crafted details give the brand its tone—bold, characterful, and rooted in the history of the Caribbean.
Custom typography and crafted details give the brand its tone—bold, characterful, and rooted in the history of the Caribbean.
Vilnius, Lithuania © 2025
Vilnius, Lithuania © 2025
Vilnius, Lithuania © 2025