Raudonų plytų IPA day 2021: Beer packaging design
Year
2021
Type
Work done at
Not Perfect | Y&R Vilnius.
Client
Švyturys Utenos Alus
Role
Art Direction
Illustration
Design
Awards:
Napa Baltic 2021 | Category: Low alcohol beverages
Silver
Won with the Not Perfect Vilnius dream team
Full credits:
Copywriter/Creative Director: Rokas Eltermanas/Marius Lukošius | Head of art/Art Director: Viktorija Rumiancevaitė | Art Director/Designer: Lukas Misevičius | Technical designer: Evaldas Vilutis | Account Director: Algirdas Tamoševičius | Photography: Saulius Serapinas | Postproduction | Rimas Šablinskas
Project Overview
A limited-edition beer series created for Raudonų Plytų Alaus Dirbtuvės — the experimental brewery known for its creative, small-batch releases.
Each year, the brewery brews a special IPA to mark IPA Day, exploring new flavor and design directions.
Concept & Design
This year’s theme revolves around the birds of Lithuania’s seaside — a loose, playful reference to the coastal spirit surrounding the brewery. The design motif is a witty interpretation of each beer’s name, captured through bold, constructivist-inspired compositions. Minimal color palettes, sharp geometry, and carefully chosen details create a distinctive and instantly recognizable visual tone for the series.
