Raudonų plytų IPA day 2022: Beer packaging design
Awards:
Awards:
Napa Baltic 2022 - Silver
ADC*LT Shortlist in Packaging
Baltic Best Shortlist in Package design
*Won with not perfect dream team in various categories
Full credits:
Creative Director : Rokas Eltermanas/Marius Lukošius | Head of art/art direction: Viktorija Rumiancevaitė | Design/Art Direction : Lukas Misevičius | Project manager: Algirdas Tamoševičius | Technical designer: Evaldas Vilutis, Photography: Saulius Serapinas | Postproduction: Gintarė Mačiulienė
A limited-edition IPA beer brewed for International IPA Day. A minimal, made-up symbol system reimagines weather icons, sailing schemes, and naval signage into playful marks of direction and movement.
We experimented with materials, combining UV varnish and die-cut details to bring texture and light into the label. The UV-varnished grid comes from map graphics, subtly merging functional design and craft beer aesthetics.
Typography and layout follow the logic of instruction manuals, enhancing the industrial and technical feel.
Ipa day series 2019