Raudonų plytų IPA day 2022: Beer packaging design
Awards:
Awards:
Napa Baltic 2022 - Silver
ADC*LT Shortlist in Packaging
Baltic Best Shortlist in Package design
*Won with not perfect dream team in various categories
Full credits:
Creative Director : Rokas Eltermanas/Marius Lukošius | Head of art/art direction: Viktorija Rumiancevaitė | Design/Art Direction : Lukas Misevičius | Project manager: Algirdas Tamoševičius | Technical designer: Evaldas Vilutis, Photography: Saulius Serapinas | Postproduction: Gintarė Mačiulienė
A limited-edition IPA beer brewed for International IPA Day. A minimal, made-up symbol system reimagines weather icons, sailing schemes, and naval signage into playful marks of direction and movement.
We experimented with materials, combining UV varnish and die-cut details to bring texture and light into the label. The UV-varnished grid comes from map graphics, subtly merging functional design and craft beer aesthetics.
Typography and layout follow the logic of instruction manuals, enhancing the industrial and technical feel.
