Full credits:
Head of art/Art direction: Viktorija Rumiancevaitė | Design and illustration: Lukas Misevičius | Project manager: Vita Musnikienė | Technical design: Deividas Kanapickas | Animation: Aurelija Beitaitė
About
Triathlon brings together swimming, cycling, and running into one demanding discipline of endurance and transition. The Lithuanian Triathlon Federation governs the sport nationally — organizing competitions, nurturing athletes, and representing the country abroad. Before our collaboration, the federation had no cohesive identity or visual presence.
Idea
We set out to design a system that would establish a strong and unified brand. At its center is a logo that brings together the three disciplines of triathlon. Each sport is represented by its own symbol, merging into a single emblem that reflects movement, endurance, and unity.
To deepen the connection, each discipline was assigned its own color and pattern. The palette is rooted in the colors of the Lithuanian flag, ensuring athletes carry a clear cultural identity when representing the country abroad.These elements stand independently yet combine into a rich and logical identity system.
