REKŪRAI GROUP
Brand Identity & Website Design
Year
2023
Type
Freelance project
Client
Rekūrai
Role
Art Direction
3d Illustration
Design
Full credits:
Leadership and Inspiration - Aurimas Kamatauskas, Art Direction, 3d Illustration, Design - Lukas Misevičius, Logo Animation - Dalia Kemeklyte, Web Page Project Management - Liudas Kamblevičius, Web Page Art Direction - Lukas Misevičius, Front-end Development - Julius Ramanauskas, Back-end Development - Daumantas Jakas
Rekurai Group brings together a wide range of businesses in the event and experience industry — from large-scale international forums and medical conferences to virtual platforms, creative productions. As the company expanded its activities and new brands emerged, Rekurai evolved into Rekurai Group.
Our challenge was to create a brand identity and digital presence that could unify these diverse activities under one coherent and confident voice.
STORY AND IDEA
The concept for Rekurai's brand transformation revolves around the symbol of a magnet, which serves as a unifying element, bringing together communities, the company's diverse expertise, and individuals.
BRAND ARCHITECTURE
Rekurai "Group" is composed of various companies, each specializing in distinct fields of expertise. Each of the eight distinct sub-brands possesses a uniqe name:
Event Management
International Event Industry Forum
Business Gifts
Medical Conferences
TV Production
Virtual Event Platform
Teambulding games
Exclusive dinner experiences
Rekurai
Revolution
Rebox
Kamantinejimai
Reconnect
Refresh
Albert games
Diner in theater
LOGO SYSTEM
I started by developing a unified logo system that works seamlessly across all brands.
GRAPHICS
Every brand is paired with a symbol and color that extend the visual language and give it depth.
Rekūrai - Event Management. A stylized amphitheater, built of layers and depth. At its center, the sphere anchors the composition, suggesting focus, structure, and the unfolding of many experiences within a single space.
Revolution - Event Organizers’ Conference. Steps rise upward, spheres in motion suggest ambition, knowledge, and exchange. The image hints at leadership, progress, and the quiet competition that drives growth.
Rebox - Business Gifts & Ideas. Boxes within boxes, layers upon layers — a universe of abundance and surprise. The illustration speaks of ideas as gifts, waiting to be revealed.
Albert Games - Team-Building Games. Balance becomes play, and play becomes collaboration. The sphere is no longer solitary — it joins others in rhythm, challenge, and joy.
WEBSITE
Built on clarity and rhythm, the dxesign blends bold typography, fluid transitions, and layered compositions. Motion and abstraction leave space for interpretation, turning the site into a journey rather than a static scroll.
The design relies on simple, elemental forms and straightforward composition. Its richness comes from the play of color, dimensionality, and the underlying idea.
