SCOOT
branding for an electric scooter and rental service platform.
Year
2021
Type
Work done at
Not Perfect Vilnius.
Client
Scoot 911
Role
Graphic Design
Poduct Design
Full credits:
Creative Director : Marius Lukošius | Art Director: Viktorija Rumiancevaitė | Designer: Lukas Misevičius, Katia Lukanina | Project manager Miglė Pupienyte | Technical designer: Žymantas Abromaitis, 3D Artist: Andrius Kirvela | Animation: Aurelija Beitaite
About
Scoot911 is not just an e-scooter brand — it is an economy share platform offering premium scooter rentals. The project focused on creating a branding design and visual identity aimed at a higher-income audience — professionals and business people. The challenge was to craft a brand that feels premium, solid, and contemporary, while keeping the sense of energy and motion inherent to the product itself.
Logo
The client already had a name, which limited creative freedom. My task was to develop the logo design and define a consistent brand identity system with high adaptability — a logo that works across different contexts. The result is a classic typographic logo, with motion suggested by the variable width of the “O”.
We developed a flexible visual language that works seamlessly across different touchpoints. Beyond visual consistency, functionality played a key role: the custom pattern adds traction on the foot deck, and, when used on the scooter’s side in reflective materials, boosts visibility and rider safety after dark.
